What will Auction Napa Valley reel in this year? “Honestly, we don’t know what the outcome will be,” said Terry Hall, who heads the public relations for the Napa Vintners Association, organizers of the auction. Whatever the case, Hall said organizers aren’t concerned because of their “5 x 5 Community Promise.”
In 2007, the vintners made a $25 million pledge to the community that for the next five years, the auction would distribute a minimum of $5 million to charities.
“This is year four,” Hall said.
Auction Napa Valley benefits local health, children’s and housing organizations, including Community Health Clinic Ole, Boys & Girls Clubs and Napa Valley Community Housing.
“”The vintners have been more generous than ever in terms of great lots,” Hall said. “Does it take your mind off the recession? Maybe. People are cautious but optimistic.”