People are keeping an eye on “Bachelorette” runner-up Ben Flajnik and his next moves … wondering what’s the financial reality behind Reality TV.

Just what’s the going rate for fame?

Let’s not forget that it wasn’t that long ago that fellow Reality TV star Bethenny Frankel made a cool $100 million for selling her Skinnygirl Margarita to Fortune Brands, Inc. The March margarita sale was a result of Frankel’s reality escapades on Bravo’s “The Real Housewives of New York.” Frankel had approached distributors and anyone who would listen about her product before she was on Bravo, but no one was interested. That was until she became a reality star.

Meanwhile Flajnik, the vintner of Evolve winery in Sonoma Valley, isn’t missing a beat. He’s producing a new label called “Epilogue,” undoubtedly to cash in on the mystery of his next steps.

Flajnik may be picked as the lead for the next season of “The Bachelor,” which has occurred in past seasons for finalists. (Frankel’s role on housewives led to Bravo spin-offs “Bethenny Getting Married” and “Bethenny Ever After.”)

The Epilogue brand, to be released in September, will be a chardonnay and a red blend priced between $9.99 and $13.99. Evolve is currently selling a sauvignon blanc for $19.99 and a cabernet for $29.99.

Flajnik may be bride-less, but he has one thing to toast – a financial windfall of some sort.