Nominees, directors and producers were among those at an event Tuesday called the Red Carpet Style & Beauty Event at the West Los Angeles Hotel in Westwood. People grazed on food in-between getting a massage and their hair done. There was a food and beverage lounge featuring Wolfgang Puck Co., Skinnygirl Teas, and the Perfect Bite Co.
The Academy Awards, like any big ticket event, is a place to dispense product, and lots of it. Other items gifted were bottlings of the Napa Valley brand Swanson Vineyards, as well as Aloha Drinks, Twisted Cherries and Skinnygirl.
No doubt there are other bottlings from Northern California that are playing a role at some event in this year’s Academy Awards rollout.
“We were asked to participate as sponsors, but we don’t know what their (organizers’) process was,” said Rachel Schmidt, co-owner of Estate 1856. “We were excited to be in this year’s gift bags.”
I couldn’t reach organizers, but this fact about Estate 1856 couldn’t have hurt in the selection process: In 2013 the winery won the Sonoma County Harvest Fair Sweepstakes Award for best red wine with its 2010 Bordeaux Blend.
Estate 1856 contributed six cases of its $30 dessert wine.
The winery in Dry Creek Valley specializes in cabernet sauvignon, malbec and petit verdot.