Rock climber Kevin Jorgeson is now a household name in Wine Country, the local hero.

The man who free climbed the 3,000 foot Dawn Wall of El Capitan in Yosemite National Park will be asking you: “What is your Dawn Wall?” That is if you show up at the Earth Day celebration at Iron Horse Vineyards April 19.

Joy Sterling of Iron Horse said she approached Jorgeson to be the guest speaker about a week after he finished his climb in mid-January.

“I’m very excited to hear Kevin speak,” Sterling said. “He talks about dreaming big and what it takes to realize your dreams – belief, confidence, trust, preparation, teamwork, perseverance, trying as hard as you can. I love it that he asks us all ‘What is your Dawn Wall?’”

The Earth Day celebration is from 12 noon to 3 p.m. and people will be able to peruse a photo exhibit of the Dawn Wall climb. Iron Horse will be pouring its “Summit Cuvee,” a specialty bottling it produced to celebrate the climb.

The fee per person is $65, and part of the proceeds will benefit the B-Rad Foundation, a memorial fund set up for the late Sebastopol rock climber Brad Parker. Iron Horse Vineyards is at 9786 Ross Station Rd.